RED ROCKS merch
Set amongst the Victorian coastal town of Phillip Island, Red Rocks (previously known as Aussie Golf Ranch) rebranded into a 9 hole championship Par 3 course. Designed for everyone and any playing level, the newly designed course includes a casual dress code, 9 holes, pitch and putt, and a mini golf course for Adults and kids.
We were engaged by Junior Studio and Gemma Mahoney to produce a nostalgic, golfing merch range that encompasses elements from the coastal location.
The merch range includes:
Recycled Nylon Hats
Sun Visors
Low profile dad caps
Reversible Terry Bucket Hats
1/4 Zip Sweater
T-shirt
Oversized Tote Bag.
Membership keychains
Client Red Rocks
In collaboration with: Junior Studio
Graphic Design: Gemma Mahoney
What we did
Merchandise Design Development
Product Design
Production
Art Direction / Photography
The recycled nylon cap was designed and inspired by local surfing culture in Phillip Island, the hat pays hommage to retro surf designs and apparel from the 80’s, and utilises an internal front structure for support of the recycled nylon fabric.
The visor is such a fun addition to the range. Made from 100% cotton with a contrast terry band. Instead of using a traditional elastic band, the visor offers a snapback closure, woven label , front screen print and woven pip tag.
Adult sized reversible bucket hat
Reversible kids bucket hat
Three reversible terry bucket hats were produced in adult, youth and child sizes. All bucket hats were produced in 100% Cotton terry, and feature Red Rocks embroidery on both sides of the hat. Terry fabric has high water absorption and is fast drying which is an ideal fabric to use for headwear for outdoor sports.
Youth Bucket hat
Four low profile dad caps were produced in 100% cotton, all feature antique brass clasp closures, front and back embroidery as well as custom woven labels with internal placement. The pastel fabric colours were selected to maintain the nostalgic retro feel.
We used a custom dye was to create the pale yellow cap which replicates a sun bleached - worn in look.
Produced in 100% cotton French terry, we designed the custom in house pattern for 1/4 Zipper sweater. This iconic sports silhouette uses an Antique brass zipper which reflects the retro design. The original design and functionality of a 1/4 zipper allows wearers to regulate their body temperatures when on the green yet the style looks smart casual in the club house.
The classic tee was produced for club staff and the public. The tee features a custom Contain pattern, using a thicker 220gsm 100% cotton fabric with screen prints on the back and front left chest.
Red Rocks opted for a printed cotton woven label.
To accompany the merch range, we produced an oversized tote bag that also functions as an overnight bag. The tote bag is made available for guests to use whilst staying at the Red Rocks golfing cabins.
The tote offers numerous features such as a water bottle pocket, large internal divider, slip pocket with snap button closure, D Ring for clipping items and a magnetic button closure for the main body. Both internal and external logo screen prints are used.
Membership keychains were produced in a stainless iron, with an antique finish. The front logo design is recessed with a coloured enamel fill. Whilst the back branding is debossed.
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