Moveactive packaging
MoveActive have been providing Pilates and Yoga enthusiasts with products that help them perform and feel at their best since 2009. Born out of the realisation that there weren’t many products to accommodate Pilates/Yoga enthusiasts that were after style, comfort and functionality, Move Active aim to create products that look great on shelves and even better on your feet.
MoveActive are passionate about the health of the planet. With a focus of trying to find better ways to run their business to help the future of the planet, MoveActive have recently reduced their use of plastic by 90%. We were engaged to refresh their Sock Gift Set packaging, Yoga Kit Packaging and Resistance Band packaging with plastic free solutions.
Working with the existing MoveActive brand, we aimed to refresh the brand's look and feel while making sure to retain minimalism of the existing brand to ensure cohesion. The arched windows create consistency across all of the products while referencing the curved shape of the MoveActive logo. Each window size is tailored to the products inside ensuring that the product can be showcased but also making sure that there is no way the product can be removed from the packaging via the window. By doing this we were able to achieve plastic free packaging, avoiding the common plastic window design.
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