LUCY FOLK PACKAGING

Lucy Folk; The nomadic lifestyle brand - Inspired by travel, art, design, and well-being, providing women with an eclectic style of handmade jewels, Italian made eyewear, spirited accessories and resort inspired apparel that creates a subtle sense of luxury with timeless wearability.

In collaboration with TRiC Studio, our approach was to produce a sustainable packaging solution which was ignited by eliminating plastic laminates, that resulted in the selection of premium uncoated paper stocks with heavy emboss decals and gold foil embossed logo. ⁠ ⁠

We produced four styles of jewellery boxes, recycled cotton dust bags, sunglasses cases and some other projects in the works.

Client Lucy Folk
In collaboration with TRiC Studio

What we did

Packaging
Structural Design
Production Partner

The inserts were developed as a replacement from regular foam inserts. We produced a recycled board mount, with suede fabric to offer a subtle sense of luxury.

The sturdy top and bottom boxes are made from 100% recycled box board mounted to uncoated stock.

The motif on the boxes was designed by Lucy Folk, which we produced with a heavy emboss into the box board to accentuate the design details.

The two drawstring bags were made from 100% recycled cotton twill. Designed with contrast colours, screen printed logo and embroidered eyelets — to provide an elevated finish and to prevent any tearing or fraying.