ANDY COOKS
Andy Hearnden, known to his global audience as Andy Cooks, is a New Zealand-born chef and content creator. With 20 years of experience in the restaurant industry, Andy shifted to a leading presence on social media, where his culinary videos quickly garnered widespread attention, growing his audience to 13 million followers across TikTok, Instagram, YouTube, and Facebook. This rapid success also paved the way for him to design and launch his debut ‘Essentials’ kitchenware range. Designed in collaboration with Andy Cooks and Sodaa, we were engaged to support its creation.
Designed for everyone from curious home cooks to seasoned professionals, Andy's Essential range empowers individuals to embrace their love of cooking and explore new recipes with thoughtfully crafted tools that enhance the culinary journey.
The range includes the following:
Essential Scraper
Protein Press
Essential Market Tote
Cooler Tote Bag
Apron
Client: Andy Cooks
Designed by: Sodaa.co
What we did
Sourcing
Production
Structural Design
Packaging Design
The scraper is constructed from durable stainless steel featuring a laser-etched logo, and paired with a rounded beechwood handle. Its beveled edge, sharpened on one side, makes it perfect for scraping and cutting dough or pasta.
Image by Nick Hargans
Packaged in a E-flute kraft box, it includes a crocodile tear strip for satisfying opening.
We created a flat-packed box made from brown kraft and E-flute cardboard, featuring a removable insert that stabilises the protein press securely during transportation and shipping.
Image by Nick Hargans
Weighing 1.5kg, this stainless steel protein press features a smooth handle and flat base to ensure even cooking, perfect searing, and caramelization for smashed burgers. The press features laser-etched Andy Cooks branding.
The Essentials’ Market tote is made from durable 14oz cotton canvas, features dividers, internal slip pockets, a tactical carabiner, and matte black hardware—perfect for market runs or daily use, and spacious enough to fit a laptop.
Image by Nick Hargans
The Cooler Tote Bag is ideal for keeping cold goods fresh from the store or transporting drinks to the park in summer. Constructed from 14oz black cotton canvas, it’s fully lined with insulation and features a secure YKK zipper closure and sleek black screen print.
Image by Nick Hargans
Image by Nick Hargans
A durable apron, crafted from a 14oz cotton canvas.
The apron features matte black hardware for an adjustable neck strap. front pocket and waist tie.
All Product swing tags use the common butcher twine and printed on a 250gsm card.
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